Three fundamental ideals underlie our philosophy for investment advice to clients.
Simplicity. Successful investing does not need to be complex. Many financial advisors thrive on complexity, promoting a wide variety of investments that are too convoluted to fully understand. We prefer simplicity.
Liquidity. We don’t like investments that are illiquid. Despite best intentions, investor circumstances can change unexpectedly, interrupting an otherwise long-range plan. We only use investments that are readily marketable – that is, they can be quickly and easily bought or sold.
Transparency. Rollins Capital Management is a fee-only advisor. Our clients are buying investment advice, and deserve to know that our advice isn’t compromised by hidden commissions or compensation arrangements. We do not deal in any investments with hidden charges, fees, or other compensation schemes.
Investment Strategy Our investment strategy is clear and understandable, and is built on the following core principles.
Consistency. We believe that a disciplined, consistent investment plan can achieve superior long-term investment returns.
Patience. Successful investors are patient. They do not restlessly rotate through different investment ideas or attempt to time the market. Instead, they allow careful investment selection and a long-term horizon to work in their favor.
Manage Risk. Investment risk is unavoidable. However, risk can be significantly reduced by building a diversified portfolio and maintaining a long-term investment horizon.
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